Also if you would look over their website and read their About you will see a nice paragraph that will merely describe why I'm rooting for this.
"The “preppy” trend is bigger than ever before. And while there are many big players in the fashion industry that caters to preppy needs, such as Ralph Lauren, Gant and Brooks Brothers, we felt that there was an empty space in the watch market. There was something missing.Indeed and well said, huh?! Maybe enough of the words, I think the pictures will do why I really like and want to have these...
We believe that Daniel Wellington fills that gap. Our vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch." -DW
I am Paulo and may present to you Daniel Wellington